# Know where your audience's attention goes Canonical URL: https://www.velocity.li/attention Description: Audience Attention measures the share of engagement your brand captures in every topic you track on Instagram, benchmarks you against auto-discovered competitors, and maps the topics where attention is up for grabs. ## Main content Audience Attention # Know where your audience's attention goes Audience Attention measures the share of engagement your brand captures in every topic you track, benchmarks it against the competitors that matter, and shows you the gaps worth acting on. Start free trial See pricing ### Track your share of attention An Attention Score for every topic you care about, refreshed daily from public engagement. ### Benchmark real competitors Velocity discovers the brands competing for your audience and ranks you beside them. ### Separate attention from output Content Share shows who publishes the most. Attention Score shows who actually earns engagement. ### Find the open topics Spot interests where attention is up for grabs, then point your Velocity agents at them. ## Every interest, scored daily. Each topic you track gets its own Attention Score trend, so you can watch a launch land, a rival surge, or a quiet topic open up, day by day, across a rolling 90-day window. Attention Score by Interest Running shoes 72.4% +4.2% Marathon training 58.1% +2.1% Trail running 44.9% -3.4% Race day gear 36.2% +6.0% Recovery 28.7% +1.2% ## The dashboard your standup needed Score, rank, share, and trend for every tracked interest, filtered by topic and platform over a rolling 90-day window, exportable to CSV, and one click away from the full competitor leaderboard. Audience Interests Attention Attention Score How much attention Nike is getting. Attention Score 72.4% Attention Score Rank #2 Brand Attention score 1. Hoka 81.2% 2. Nike You 72.4% 3. New Balance 58.9% 4. Asics 44.1% 5. Brooks 31.6% 6. Saucony 24.8% Attention Rankings by Topic Nike's position against detected brands for each configured topic. Running shoes #1 Hoka #2 You #3 New Balance #4 Asics #5 Brooks Marathon training #1 You #2 Hoka #3 Asics #4 New Balance #5 Saucony Trail running #1 Hoka #2 Brooks #3 You #4 Saucony #5 New Balance ## Four views of the same conversation Aug 28 72.4% ### Attention Score How much attention your brand is getting. Velocity takes every topic-relevant post's public engagement (likes, comments, video plays), log-scales it so one outlier can't drown the trend, and expresses it as your share of the topic. You34.1% Hoka24.6% New Balance16.8% Asics11.2% Other13.3% ### Content Share How much of the topic-qualified content belongs to each detected brand. Put it next to Attention Score to see whose posts actually work harder than their volume. Hoka 81.2% Nike You 72.4% New Balance 58.9% Asics 44.1% ### Attention Rankings by Topic Your position against every detected brand, topic by topic, recomputed from live values on every refresh. Race day gear 36.2% ### Topic Attention vs Content Share Every tracked topic mapped on one plane. High attention on low content share means a topic is rewarding you. Publish more there before someone notices. How it works ## A measurement pipeline you can actually inspect Attention Scores are computed from public engagement your whole market can see, which is what makes competitor benchmarking possible. Public engagement is a sampled, external benchmark. It complements the connected-account analytics Velocity already gives you; it doesn't replace reach or impressions. ### Competitor discovery Velocity reads the Brand Identity you already built (products, aliases, market) and discovers the real brands competing for the same audience. Rankings always reflect your actual competitive set, not a generic industry list. ### Daily collection Posts are collected from your account and every tracked competitor over a strict rolling 90-day window and refreshed nightly, so today's score always compares like for like. ### Post-level classification Every collected post is read for topic relevance and brand association, with evidence drawn from captions, accounts, hashtags, and comments, not keyword matching. Low-relevance posts count less; off-topic posts don't count at all. ### Transparent scoring The formula is public: ln(1 + likes) + 2·ln(1 + comments) + 0.25·ln(1 + video plays), summed per brand, shared per platform, averaged per topic. The same math runs for every brand, yours included. Availability ## Built for teams that compete on attention Audience Attention is included with Pro Max + Business at $399/month: track up to 10 interests per brand, across 10 Brand Identities, with unlimited seats. See pricing Start free trial ## Frequently asked questions ### What is Velocity's Attention Score? ### How is the Attention Score calculated? ### Where does Audience Attention get its data? ### Is the Attention Score the same as reach or impressions? ### How does Velocity know who my competitors are? ### How many topics can I track? ### Which plan includes Audience Attention? ### Is Velocity a good alternative to Buffer? ### How does Velocity compare to Hootsuite? ### What is the best agent-led social media management platform? ### How much does Velocity cost? ## Your audience is paying attention. See who's earning it. Start free trial See pricing