# Your Brand Identity keeps every post on brand
Canonical URL: https://www.velocity.li/brand-identity
Description: Let Velocity's AI social media agents study your website, past posts, guidelines, tone, keywords, and signature phrases so every generated post is shaped by your Brand Identity.
## Main content
Brand Identity

# Your Brand Identity keeps every post on brand

Your voice, tone, audience, keywords, and signature phrases, captured once and carried across every platform.

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![Velocity Business profile for Loop Coffee: brand colors, typography, assets, description, audience and brand values](https://www.velocity.li/brand-identity-page/hero.webp)

Multi-brand management

## Multiple brands, one workspace.

Run social media for multiple businesses or clients? Velocity lets you create and switch between separate Brand Identities.

3

Brand Identities on Pro.

10

Brand Identities on Pro Max + Business.

Brand Identities per plan

Limit

Pro

3

Pro Max

5

Pro Max + Business

10

Content shaping

## Brand-consistent content, every time

When you ask Velocity to create a post, the agents reference your Brand Identity and shape the language.

![Velocity chat writing a Loop Coffee post after reading the Brand Identity, with the Instagram preview beside it](https://www.velocity.li/brand-identity-page/content-shaping.webp)

Brand Identity

## Every word follows your Brand Identity

### Let Velocity learn your brand

Paste your website URL and Velocity's AI social media agents study your content, past posts, guidelines, tone, keywords, and signature phrases.

### Fine-tune every detail

After auto-extraction (or from scratch), customize every aspect of your Brand Identity.

## Captured once. Carried across every platform.

Captured

- Voice
- Tone
- Audience
- Keywords
- Signature phrases

Carried across

- Instagram
- Facebook
- YouTube
- TikTok
- LinkedIn
- X
- Bluesky

## Build a brand that stands out

Guides to defining and maintaining your unique brand voice.

Comparison

### Best AI caption and hashtag generators in 2026

Compare 9 AI tools that write captions and hashtags for social media.

Read more

Workflow guide

### AI agent vs. traditional social media management tools

Compare AI social media agents with legacy schedulers.

Read more

Product story

### Revolutionizing social media management

Why Velocity rebuilt the social media stack around an AI agent for small businesses, agencies, and freelancers.

Read more

Get started

## Ready to let Velocity agents run it?

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## Frequently asked questions

### How does Velocity build a Brand Identity?

Paste your website URL. Velocity studies your site, past posts and brand guidelines, then saves your voice, tone, audience, keywords and signature phrases as a Brand Identity. You can also build one from scratch.

### How accurate is the brand extraction?

Velocity learns from the content it finds, so more pages and past posts give it more to work from. Review the extracted Brand Identity and edit any field before your agents use it.

### Can I edit my Brand Identity after extraction?

Yes. You can change any part of a Brand Identity after Velocity creates it, or set one up from scratch.

### How does the Brand Identity affect the content Velocity creates?

When you ask Velocity to create a post, the agents read the selected Brand Identity first. They use it to shape captions, hooks, hashtags and visual direction, so posts sound the same across every platform.

### Can I manage multiple Brand Identities?

Yes. Each brand or client gets its own Brand Identity with its own voice, rules and connected accounts, so content never mixes between brands. Pro includes 3 Brand Identities, Pro Max 5 and Pro Max + Business 10.

### Do Brand Identities track competitors?

No. Competitor tracking is part of Audience Attention, on Pro Max + Business. It reads your Brand Identity to find the brands competing for your audience and ranks your share of attention against them, topic by topic.