Audience Attention
Know where your audience's attention goes
Audience Attention measures the share of engagement your brand captures in every topic you track, benchmarks it against the competitors that matter, and shows you the gaps worth acting on.
Track your share of attention
An Attention Score for every topic you care about, refreshed daily from public engagement.
Benchmark real competitors
Velocity discovers the brands competing for your audience and ranks you beside them.
Separate attention from output
Content Share shows who publishes the most. Attention Score shows who actually earns engagement.
Find the open topics
Spot interests where attention is up for grabs, then point your Velocity agents at them.
Audience Attention
See where your audience's attention goes.
Track the share of engagement your brand earns in every topic you care about, benchmarked daily against the competitors that matter.
Start freeAttention Score by Interest
Running shoes
72.4% +4.2%
Marathon training
58.1% +2.1%
Trail running
44.9% -3.4%
Race day gear
36.2% +6.0%
Recovery
28.7% +1.2%
The dashboard your standup needed
Score, rank, share, and trend for every tracked interest, filtered by topic and platform over a rolling 90-day window, exportable to CSV, and one click away from the full competitor leaderboard.
Audience
Interests
Attention
Attention Score
How much attention Nike is getting.
Attention Score
72.4%
Attention Score Rank
#2
Hoka
NikeYou
New Balance
Asics
Brooks
SauconyAttention Rankings by Topic
Nike's position against detected brands for each configured topic.
Running shoes
#1Hoka#2You#3New Balance#4Asics#5BrooksMarathon training
#1You#2Hoka#3Asics#4New Balance#5SauconyTrail running
#1Hoka#2Brooks#3You#4Saucony#5New BalanceFour views of the same conversation
Attention Score
How much attention your brand is getting. Velocity takes every topic-relevant post's public engagement (likes, comments, video plays), log-scales it so one outlier can't drown the trend, and expresses it as your share of the topic.
You34.1%
Hoka24.6%
New Balance16.8%
Asics11.2%
Other13.3%
Content Share
How much of the topic-qualified content belongs to each detected brand. Put it next to Attention Score to see whose posts actually work harder than their volume.
Hoka81.2%NikeYou72.4%New Balance58.9%Asics44.1%Attention Rankings by Topic
Your position against every detected brand, topic by topic, recomputed from live values on every refresh.
Topic Attention vs Content Share
Every tracked topic mapped on one plane. High attention on low content share means a topic is rewarding you. Publish more there before someone notices.
How it works
A measurement pipeline you can actually inspect
Attention Scores are computed from public engagement your whole market can see, which is what makes competitor benchmarking possible.
Public engagement is a sampled, external benchmark. It complements the connected-account analytics Velocity already gives you; it doesn't replace reach or impressions.
Competitor discovery
Velocity reads the Brand Identity you already built (products, aliases, market) and discovers the real brands competing for the same audience. Rankings always reflect your actual competitive set, not a generic industry list.
Daily collection
Posts are collected from your account and every tracked competitor over a strict rolling 90-day window and refreshed nightly, so today's score always compares like for like.
Post-level classification
Every collected post is read for topic relevance and brand association, with evidence drawn from captions, accounts, hashtags, and comments, not keyword matching. Low-relevance posts count less; off-topic posts don't count at all.
Transparent scoring
The formula is public: ln(1 + likes) + 2·ln(1 + comments) + 0.25·ln(1 + video plays), summed per brand, shared per platform, averaged per topic. The same math runs for every brand, yours included.
Availability
Built for teams that compete on attention
Audience Attention is included with Pro Max at $149/month: track up to 10 interests per brand, across 3 Brand Identities, with unlimited seats. Pro Max + Agency keeps the same 10 topics per brand across 30 Brand Identities.
Frequently asked questions
What is Velocity's Attention Score?
The Attention Score is the share of public engagement your brand captures within a topic you track. Velocity collects topic-relevant posts from your account and from competing brands, weighs the engagement on each post, and expresses your slice as a percentage. A score of 40% on "running shoes" means your brand earned 40% of the measurable attention in that conversation.
How is the Attention Score calculated?
Each post's attention is computed as ln(1 + likes) + 2·ln(1 + comments) + 0.25·ln(1 + video plays), so comments weigh more than likes and one viral outlier can't drown the trend. Your brand's posts are summed against every tracked brand's posts within the same platform, then averaged across each topic. The formula is public; there is no black-box index.
Where does Audience Attention get its data?
From public posts on Instagram: your own account plus the competitor accounts Velocity discovers from your Brand Identity. Scores are measured over a strict rolling 90-day window that refreshes nightly, so every day's score compares like for like.
Is the Attention Score the same as reach or impressions?
No. Reach and impressions are private numbers only each account owner can see. Audience Attention measures sampled public engagement, the part of the conversation every brand can observe, and that is what makes competitor benchmarking possible. Use it as an external benchmark alongside the connected-account analytics Velocity already gives you.
How does Velocity know who my competitors are?
The pipeline reads the Brand Identity you already built in Velocity (products, aliases, market) and discovers the real brands competing for the same audience. Their public posts are collected and classified alongside yours, so rankings always reflect your actual competitive set.
How many topics can I track?
You can track up to 10 interests per brand. Each interest gets its own Attention Score, Content Share, and competitor ranking. Add interests whenever no analysis is running; new interests are measured on the next run, and your daily history is kept.
Which plan includes Audience Attention?
Audience Attention is included with Pro Max at $149/month, alongside 30 connected channels, 3 Brand Identities, and unlimited seats. Pro Max + Agency at $399/month keeps the same 10 topics per brand across 30 Brand Identities.