Brand Identity

Your Brand Identity keeps every post on brand

Your voice, tone, audience, keywords, and signature phrases, captured once and carried across every platform.

See plans →
Velocity Business profile for Loop Coffee: brand colors, typography, assets, description, audience and brand values

Multi-brand management

Multiple brands,
one workspace.

Run social media for multiple businesses or clients? Velocity lets you create and switch between separate Brand Identities.

3

Brand Identities on Pro.

10

Brand Identities on Pro Max + Business.

Brand Identities per plan

Limit

Pro3
Pro Max5
Pro Max + Business10

Content shaping

Brand-consistent content, every time

When you ask Velocity to create a post, the agents reference your Brand Identity and shape the language.

Velocity chat writing a Loop Coffee post after reading the Brand Identity, with the Instagram preview beside it

Brand Identity

Every word follows your Brand Identity

Let Velocity learn your brand

Paste your website URL and Velocity's AI social media agents study your content, past posts, guidelines, tone, keywords, and signature phrases.

Fine-tune every detail

After auto-extraction (or from scratch), customize every aspect of your Brand Identity.

Captured once.
Carried across every platform.

Captured

  • Voice
  • Tone
  • Audience
  • Keywords
  • Signature phrases

Carried across

  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • LinkedIn
  • X
  • Bluesky

Get started

Ready to let Velocity agents run it?

Frequently asked questions

How does Velocity build a Brand Identity?

Paste your website URL. Velocity studies your site, past posts and brand guidelines, then saves your voice, tone, audience, keywords and signature phrases as a Brand Identity. You can also build one from scratch.

How accurate is the brand extraction?

Velocity learns from the content it finds, so more pages and past posts give it more to work from. Review the extracted Brand Identity and edit any field before your agents use it.

Can I edit my Brand Identity after extraction?

Yes. You can change any part of a Brand Identity after Velocity creates it, or set one up from scratch.

How does the Brand Identity affect the content Velocity creates?

When you ask Velocity to create a post, the agents read the selected Brand Identity first. They use it to shape captions, hooks, hashtags and visual direction, so posts sound the same across every platform.

Can I manage multiple Brand Identities?

Yes. Each brand or client gets its own Brand Identity with its own voice, rules and connected accounts, so content never mixes between brands. Pro includes 3 Brand Identities, Pro Max 5 and Pro Max + Business 10.

Do Brand Identities track competitors?

No. Competitor tracking is part of Audience Attention, on Pro Max + Business. It reads your Brand Identity to find the brands competing for your audience and ranks your share of attention against them, topic by topic.